The focus of the global master toy line is, according to Natalie Setton, vice president, commercial, content distribution and licensing, to ‘bring the world of Chuggington to life like never before.’ Having acquired the Chuggington brand from Ludorum in December last year, and following an investment on ‘multi-millions,’ into the brand, Herschend Entertainment Studios and the Chuggington IP will be pulling into Brand Licensing Europe next week to underline its commitment to children’s entertainment and the consumer product space. Chuggington is making its comeback in 2020 as the brand and children’s TV series celebrates its tenth anniversary and its returning sixth series with an all guns blazing licensed product programme, kicking off with master toy partner, Alpha Group.
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